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French rider Valentin Debise’s Chongqing 'Landing Visa' ride puts mountain city in global spotlight_我的网站

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    A woman films on a motorcycle in Chongqing on July 20, 2026.Photo: VCG
As night falls over Southwest China's Chongqing Municipality, motorcycles begin to weave along Nanbin Road, with riders posing against the glittering skyline across the Yangtze River. Within seconds, the moving camera captures bridges, high-rises and riverside lights - creating a signature travel moment that has become known online as the "Chongqing Landing Visa."
The trend has now spread beyond Chinese social media. On Monday, French rider Valentin Debise, who competes in the World Supersport Championship on a Chinese-brand ZXMOTO, posted a video thanking Zhang Xue for taking him to experience the "Chongqing Landing Visa." 
The "Chongqing Landing Visa" is not an actual visa, but a humorous nickname coined by netizens for a popular motorcycle photo-op in Chongqing. Visitors ride or pose with motorcycles at designated spots along Nanbin Road, using Chongqing's dazzling nighttime skyline as a backdrop, while performing a series of signature poses, such as stretching out their arms, making a heart gesture or being lifted into the air, to capture their own video of the mountain city.
The motorcycle photo-op, a playful trend created by Chinese netizens, has rapidly gained popularity this year, with related videos garnering more than 1.52 billion views. An increasing number of celebrities, influencers and foreign tourists have joined in.
"People like the 'Landing Visa' not simply because motorcycles are cool, but because it combines some of the most distinctive elements of Chongqing into a single frame - the mountains, the river, the night skyline and the city's sense of speed," Chongqing-based motorcycle blogger Yu Tiancheng told the Global Times. "Visitors don't need to understand any complicated cultural background. They just get on a motorcycle, set off, and can start enjoying the city within seconds."
"For first-time visitors to Chongqing, motorcycles offer a very direct way in," Yu noted. "You're not just standing there looking at Chongqing. You're actually riding into its nighttime scenery."
The appeal of the "Chongqing Landing Visa" is not limited to professional riders or social media influencers. Young travelers from overseas are also discovering Chongqing through its everyday urban life.
    Tourists take photos against Chongqing's cityscape.Photo: VCG
A lively city
Kim Yeon, a graduate student from South Korea, visited Chongqing during her summer vacation in August. She told the Global Times that she had watched numerous "cyberpunk" videos of Chongqing on social media before her trip, but what surprised her most after arriving was the city's vibrant nightlife.
"Even late at night, there are still so many people on the streets, and restaurants, shops and small street-side businesses remain lively. For young travelers, that atmosphere itself is part of the travel experience," she said.
She was particularly struck by how Chongqing's nightlife is woven into everyday life rather than concentrated around a single tourist attraction. "You can have something to eat at night, walk around, go to the riverside to see the night view. A lot of activities can continue well into the night," she said.
This nighttime energy also provides a natural setting for the "Chongqing Landing Visa." 
After spending the day exploring the city, visitors can continue discovering Chongqing after dark through motorcycle rides, nighttime tours and street-level experiences. 
The motorcycle photo-op is therefore more than a photo opportunity; it has become part of the way young travelers experience the city at night.
That helps explain why Chongqing is attracting more young visitors from overseas. In the first half of this year, Chongqing Jiangbei International Airport handled more than 1.48 million inbound and outbound passengers at its immigration checkpoint, up 39.5 percent year-on-year, the fastest growth among China's 10 largest airports, according to Chongqing municipal people's government.
Nearly 70,000 foreign travelers entered Chongqing in July alone, up 84.7 percent year-on-year, according to Chongqing city government.
More than a destination 
As more overseas visitors come to see Chongqing as a city they can enjoy and experience well into the night, motorcycles, night views and street life are becoming more than just backdrops - they are becoming experiences that travelers actively take part in.
Yang Gen, from the Chongqing Municipal Development and Reform Commission, told the Global Times that Chongqing's unique landscape and urban development have created a naturally three-dimensional cityscape. "Many places here are themselves scenes that people can experience and capture on camera," he said.
In his view, what makes the "Chongqing Landing Visa" interesting is that it was not a tourism project designed by the city in advance. Instead, visitors discovered a location and created a new way to experience it themselves. 
"After people filmed and shared their experiences, more visitors were drawn to the same places, creating a natural chain of communication and influence," Yang said.
"This kind of approach, in which visitors participate in creating content and then attract more visitors through that content, is something traditional tourism promotion can hardly fully replicate," he noted.
Behind this new form of communication is also a shift in the travel preferences of younger tourists. 
According to Yang, the ability to participate, experience and create personal memories is becoming an increasingly important factor when young travelers choose destinations.
The rise of the "Chongqing Landing Visa" also shows how locally created travel experiences can spread beyond borders through social media. As more international visitors share their China travel experiences online, China is attracting growing attention overseas. 
Tesla CEO Elon Musk recently posted on X that "more people should visit China," while his mother Maye Musk has repeatedly shared her positive experiences of traveling in China.
The story of Chongqing offers a glimpse into this growing interest. The motorcycle trend is more than a viral moment; it shows how Chinese cities are attracting visitors not only through landmarks, but also through unique everyday experiences.
。      当前正值暑期，多地纷纷推出特色文旅活动和惠民措施，亲子研学、避暑旅居、夜间集市等沉浸式体验式消费需求不断释放。  “工厂游”丰富体验  金山牧场是光明乳业高端系列鲜牛奶的核心奶源基地，也是深受上海亲子家庭欢迎的研学打卡点之一，每周的进厂参观的预约名额几乎是“手慢无”。　  “我们日接待量在200人左右，基本上预约开放后二十分钟就已经都约完了。

二 | ”光明新鲜牧场解说员张琦介绍。

三 |   游客说，“能实实在在在现场看到这个产品是一步步怎么生产出来的。”  中国旅行社协会发布的《2026年中国研学旅游市场景气调查报告》显示，“科技创新研学”“自然科学研学”等领域位居研学市场最具潜力的细分领域前列。

四 | 根据去哪儿7月初发布的《2026暑假出行报告》，“工业研学”相关产品热度同比增长超五成。  在上海长兴岛，人们可以通过团队预约方式走进振华重工集团和江南造船厂参观，感受“中国制造”加速迈向“中国智造”的过程。

五 |   “从这边可以看到基地生产的所有岸桥，我们也常常称之为是‘岸桥的万博馆’。在看到这些庞大的产品之后，我们也会油然而生一种民族的自豪感。”上海振华重工长兴分公司讲解员沈意锦说。

六 |   从厂区到景区，从第二产业到第三产业，越来越多的企业和科研机构开始将原本封闭的生产线、展厅、实验室等改造为公众可以近距离体验的科技研学场景。  “清凉游”撬动增量  避暑是暑期大众出游的主要需求之一。

七 | 今年暑期，人们的目光不再局限于传统避暑胜地，而是向着高纬度、高海拔、高性价比的“20度清凉圈”出发。  “临夏气候凉爽，风凉凉的。

八 | ”游客魏智文说，“感觉就是天然的避暑宝地。”  甘肃省临夏州森林草甸、高山湖泊资源种类丰富，夏季平均气温22摄氏度，有着得天独厚的避暑条件。  这是甘肃省临夏县太子山云上河州景区远景。

九 | 汤晓亮摄  “我们在完善旅游配套设施的基础上，上线了山地游玩项目，还结合民族特色，打造了民俗演绎、非遗体验等消费场景，让游客从短暂停留变为深度体验。”甘肃省临夏县文体广电和旅游局副局长侯玉霞告诉记者。  据去哪儿旅行发布的《2026年避暑游报告》，7月以来，“避暑”“纳凉”等相关关键词搜索量环比上月增长230%，热门“20度清凉圈”城市酒店预订量同比增长超五成。  “入夏以来，我们沿太子山旅游大通道的游客持续增多，露营、民宿一到周末全部订满。

十 | 旅游业火起来，也带动周边村民摆摊、务工，大家都能分享到文旅红利。”花儿飞扬（临夏）文化发展有限公司负责人石学忠说。  从甘肃省临夏县县城远眺太子山。

十一 | 汤晓亮摄  在“室内雪场”中享受雪上飞驰，也是今年暑期出游的新选择之一。

十二 | 去哪儿旅行数据显示，7月以来，全国室内滑雪预订量同比翻番。在江苏太仓阿尔卑斯雪场，暑期青少年培训项目热度爆棚。

十三 | 此外，“万人泼雪节”“雪山啤酒节”等活动同步开展，让这个长三角冰雪地标在暑期格外热闹。  江苏太仓阿尔卑斯国际度假区品牌营销总经理李玲告诉记者，“我们致力于打破‘一张雪票仅限滑雪’的逻辑，将滑雪从冬季运动变成集娱乐、社交、演艺于一体的微度假方式。暑期带动周边酒店预订量同比增长约四成。”  在江苏无锡滨湖区热雪奇迹滑雪场入口处，不少家长带着孩子报名青少年滑雪培训课程。发（耿浩明摄）  “夜间游”拉长链条  夜市、夜游、夜探，花样玩法也带热夏夜消费市场。  在湖南省怀化市芷江侗族自治县，和平湖夜游项目运用声光电技术，巧妙地将水岸风光、侗族风情等内容深度串联，在这个暑假迅速“出圈”。  游客黄梓洋说，“两岸的灯光特别美，坐在船上特别惬意，没有大城市的那种喧嚣，挺让人放松的。”  据介绍，借助夜游项目，芷江夜经济产业链不断延伸，集聚区汇聚商户268家，夜间营业占比达91%，年营业收入突破2000万元。  在贵州三都县，“村村出队伍，寨寨有骑手”的赛马盛会“村马”正在暑期接连上演。借赛事人气，三都县升级文旅配套、盘活夜游资源，探索出一条“赛事引客、服务留客、业态旺市”的文旅融合新路。  “我们周末客房入住率比平时要高很多。”一家酒店的前台接待员陆荣秀介绍，“我们会保持实惠价格、做好贴心服务，让来玩的游客玩得尽兴，住得踏实，吃得安心。”  7月以来，在上海，“博物馆奇妙夜”、沉浸式演艺等文化消费场景不断拓展；在北京，“夜爬”“水乐园”等新玩法层出不穷；在湖北鄂州，暑期“夜经济”向多元夜间消费业态转变……多业态的百花齐放，激活着暑期消费新动能，有效拉动多行业发展。

十四 |   8月5日，游客在甘肃省敦煌夜市游览。

十五 | 发（张晓亮摄）  兰州理工大学管理学院教授王里克说，“消费活力的增长，体现出我们国家居民的消费正向服务消费、体验消费和融合消费转换。亲子研学、避暑旅游、体育赛事、夜间演艺这些多元化场景，正在把潜在需求转化为现实购买力，拓宽了消费的时间边界、空间半径和内容层次。文旅、商贸、体育、交通这些业态相互嵌入，又通过产业关联和消费乘数效应，带动餐饮住宿、文创零售、交通出行这些同步增长。”  8月2日，市民游客在滁州琅琊山体验森林漂流（无人机照片）。发（计成军摄）  统筹：吴炜玲  编导：董琳娜  作者：张梦洁、张智敏、陈思、祁晓娣  配音：王帅龙  音视频部制作。

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Published on:16:08:26