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LONGi becomes official partner of FC Bayern Munich, uniting solar energy innovation and football passion_我的网站

A |     FULL SENSE 的指挥（IGL）Thanamethk "Crws" Mahatthananuyut 宣布第二次退役，正式告别职业赛场。Crws 首次退役是在 2025 赛季结束后，当时 TALON 被移出 VCT 联赛并由 FULL SENSE 取代。    Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.

    LONGi
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
    At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
    Zhong Baoshen delivers remarks at the partnership launch ceremony.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
    Rouven Kasper speaks during the launch ceremony.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
    Charles Jiang explaining the product development philoshophy of LONGi
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
    FC Bayern legend Roy Makaay attends the launch ceremony.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi

As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。在以队伍教练身份完成了 Pacific Kickoff 的工作后，Crws 在第一赛段重回指挥位，带领队伍夺得亚军并成功晋级 Masters London。他在太平洋赛区第二赛段附加赛中，FULL SENSE 以 0-2 不敌 ONSIDE GAMING 并遭到淘汰，这也标志着队伍 2026 赛季的终结。

B | Crws 在赛后发布会上宣布了这一决定。“这场比赛是我职业生涯的最后一场比赛，”Crws 在主教练 FrosT 身边说道，“我想说的是……我选择了这支队伍的打法，除了我们五名选手之外，这不怪任何人。尤其是作为 IGL 的我。”在发布会上，他也对队伍的表现进行了批评，并承担了本赛段作为 FrosT 执教下队伍指挥的责任。“我基本上告诉了 Hector (FrosT) 让他闭嘴，”Crws 说道，“不是因为他能力不行，而是因为我认为选手们没有足够的调整能力。”他进一步解释说，FrosT 此前执教的 Global Esports 是一支由他亲自挑选阵容的队伍，而今年的 FULL SENSE 阵容与 GE 情况不同。

C | 多年来，Crws 已成为泰国 无畏契约 最具代表性的面孔之一。在游戏进入特许经营时代之前，他曾效力于 X10 Esports 和 XERXIA Esports，代表泰国登上过 2021 年 Masters Reykjavik、Champions Berlin，以及 2022 年 Masters Copenhagen 和 Champions Istanbul 的世界舞台。

D | 2023 年特许经营时代开启后，他作为 VCT 中唯一的泰国战队 TALON 的指挥，与 FrosT 紧密合作，使队伍成为太平洋赛区最强的战队之一。2024 年，该队在太平洋赛区第二赛段获得第三名，并凭借积分成功晋级 Champions Seoul。

E | Crws 退役，留下了一段充满传奇色彩的职业生涯。Magic Esport (2020年9月 - 2020年10月)X10 Esports (2020年12月 - 2022年1月)XERXIA Esports (2022年1月 - 2022年10月)TALON (2022年10月 - 2025年11月)FULL SENSE 教练 (2025年12月 - 2026年4月)FULL SENSE (2026年4月 - 2026年8月)。

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Published on:19:47:29